Enterprise & Marketing

Head of Department: Mrs S Tuke
Level of teaching: Key Stage 4

Key Stage 3 (Years 7-9)

This course is not studied at Key Stage 3.

Key Stage 4 (Years 10-11)

Course Code: Enterprise & Marketing Level 1 & 2 Certificate – Cambridge National
Exam Board: OCR
Specification: https://www.ocr.org.uk/qualifications/cambridge-nationals/enterpriseand-marketing-level-1-and-2-certificate-j819/specification-at-a-glance/

Vocational qualifications develop practical skills and knowledge related to an employment area, and are designed to help students learn in a practical way. The qualification will give students the skills needed to start a job, progress in a career or go on to higher levels of education. The qualification includes classroom-based and practical activities and is assessed by both written and practical coursework and an exam. This qualification is for students who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare students for further study of qualifications in enterprise, marketing or business. For example, learners may progress to A Level business studies.

All students will study three mandatory topics as follows:

  • Enterprise and Marketing concepts
  • Design a business proposal
  • Market and pitch a business proposal
Breakdown of qualification:

Enterprise and Marketing concepts

Written paper OCR-set and marked
1 hour and 30 minutes – 80 marks
The question paper has two parts:
Part A – comprising of 16 multiple choice questions
Part B – comprising of short answer questions and three extended response questions.
Hours spent on unit: 60

Design a business proposal

The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.
Hours spent on unit: 30

Market and pitch a business proposal

The centre-assessed tasks will be practical tasks in the context of an OCR-set assignment.
Hours spent on unit: 30

Assessment

All results are awarded on the following scale:

Level 1

Distinction at Level 1 (D1)
Merit at Level 1 (M1)
Pass at Level 1 (P1)

Level 2

Distinction* at Level 2 (*2)
Distinction at Level 2 (D2)
Merit at Level 2 (M2)
Pass at Level 2 (P2)

Key Stage 5 (Years 12-13)

This course is not studied at Key Stage 5.