Enterprise & Marketing (Cambridge Nationals)

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Examination Board OCR
Subject Leader Mr Fitzgerald
Exam board linkhttps://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing-level-1-2-j837/
Loom Linkhttps://www.loom.com/share/fd4e2a4c167649c1806e1bec476b1032

 

Course Content:

All students will study three mandatory topics as follows:

R067 Enterprise and marketing concepts – Exam
The first topic is theory based and underpins the wider learning in this qualification. Learners will develop essential knowledge and understanding of enterprise and marketing concepts, and the different functions of a business, which will be assessed through exam and then applied to their coursework in the other units within the qualification. Learners will understand the main activities that will need to happen to support a business, and what the key factors are to consider when starting up a business.

R068 Design a business proposal – Coursework
In the second topic, learners will develop the skills to design a business plan through independent essay writing following tasks to meet a specific business challenge scenario. They will create a customer profile for their product, complete and analyse market research to help them generate their product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal.

R069 Market and pitch a business proposal – Coursework
In the third topic, learners will develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop presentation skills in order to pitch their business plan to an external audience. Finally, they will reflect on their pitching skills and business proposal using their learning, self-assessment and feedback gathered.

Breakdown of qualification:

Enterprise and marketing concepts
Written paper OCR-set and marked
1 hour and 15 minutes – 70 marks
Part A – comprising of 10 multiple choice questions
Part B – comprising of short answer questions and three extended response questions.
The exam is normally taken in Year 11.
Hours spent on unit: 48

Design a business proposal
The centre-assessed tasks will be practical and independent writing tasks in the context of an OCR-set assignment.
Hours spent on unit: 36

Market and pitch a business proposal
The centre-assessed tasks will be practical and independent writing tasks in the context of an OCR-set assignment.
Hours spent on unit: 36

Assessment

Students must complete one externally assessed exam. This is likely to be either January or June of Year 11. Students can resit the exam but the result from the exam taken in the final series will be the one that counts towards a student’s overall grade. Students must also complete two pieces of Coursework.
(GCSE equivalent grades in brackets)


LEVEL 1
Distinction at Level 1 (3)
Merit at Level 1 (2)
Pass at Level 1 (1)

LEVEL 2
Distinction* at Level 2 (8.5)
Distinction at Level 2 (7)
Merit at Level 2 (5.5)
Pass at Level 2 (4)